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Promotional Products- The Statistics

71% of business travellers surveyed at international airports had received a promotional product in the last year.

33% had the product on them.

55% had kept the item for more than one year 

75% had kept the product because it was useful

76% could recall the advertisiers name on the product in the last 12 months-


BY comparison 80% of participants had read a newspaper or magazine in the
past week but only 53.5% could recall the name of a single advertisier.
 

Source: The Andrews Promotional Product Directory 

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