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30 September, 2022

How to Use Promotional Products to Grow Your Business

Promotional products aren’t just giveaways or gifts – they’re an investment in your brand. With promotional products from our website, you can raise brand awareness, increase customer loyalty, and even boost sales while spreading your message to everyone your customers interact with. Here are some ideas on using promotional products to grow your business.

Choose Promotional Products Carefully
When it comes to finding a way to draw attention to your brand, a logoed pen or t-shirt can be your best friend. And while these products certainly will get your name in front of people, there’s only so much they can do for you. For promotional items like pens and t-shirts to work effectively, they need more than exposure. The recipients of your gifts must enjoy using them — and that enjoyment is what increases exposure and helps grow awareness about your brand.

Create Your Brand Awareness With Customised Products
There’s a reason why marketing and public relations departments spend millions of dollars on branded merchandise, and that’s because branded products are an excellent way for companies to get their name out there. As such, it should come as no surprise that promotional products are perhaps the best items for businesses to brand with their logo or slogan. In fact, studies have shown that using customised items as part of your promotional campaign could help you boost sales by up to 25 percent.

Hand Them Out Whenever You Get The Chance
If you have branded customised promotional products, hand them out whenever you can. Introduce yourself with a logo, share a link to your website or business Instagram account, and even contacts. The same goes for anything else you can use as a giveaway. The easier it is for people (and potential customers) to find you online and offline, no matter what they’re looking for — the better off your business will be.

Write Thank-You Notes On Branded Items
A lot of companies get it when it comes to promotional items. It’s not about getting your logo in front of a prospect; instead, it’s about making them feel special. One simple way is by sending out branded items with thank you notes on them after they do business with you. This isn’t a money-wasting tool, and sending out branded products should never be mistaken as part of your marketing budget but rather as another reminder of how much you appreciate them doing business with you. After all, if they’re willing to support your company (and ultimately, buy from your company), why wouldn’t you want to show how thankful you are?

Conclusion
So, we’ve talked about how great promotional products are at creating leads and driving sales. But how do you get started? The most important thing is to make sure you have a solid plan before spending your money on expensive giveaways. Make sure that whatever promotional product you choose aligns with your business goals, is something people want and will use, and fits within your budget. Also, remember that sometimes it makes sense to spend more on a promotional product if it will be seen by many more people or help create a positive experience for someone who uses it often.

The Promotional Products Team