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4 November, 2022

Promotional Products That Will Make Your Brand Stand Out

You’ve decided to start your own business, and now you’re looking for ways to promote your brand. Although you have multiple options, one of the best methods is to give out promotional products, such as t-shirts, pens, hats, mugs and more.

These items help spread awareness about your company and serve as physical reminders of your brand — an essential aspect of any successful marketing strategy. But with so many products available on the market today, it can be tough to figure out which ones are right for you.

Let’s explore some of the best promotional products.

1. Hats and Caps
At some point, you may have noticed how popular hats and caps are in the world of advertising. For example, be sure to take a look at truckers or baseball hats. Why? They’re comfortable, cheap, easy to make and a great way to promote your brand. What better way to get people thinking about your company than with something they’ll see every day? The key is ensuring it represents your brand name or logo. People should be able to see it and immediately think of you when they see others wearing it around town.

2. Bags
Bags are a great way to get your company’s logo out there. If you have a product you’re trying to sell or get your name known, free bags with your company logo are a great giveaway at tradeshows, conferences, events and expos. Having something tangible to hand over can be much more effective than handing someone business cards. Instead of giving away pens or coffee mugs with your logo emblazoned, choose something people will use: promotional messenger bags, for example. 

3. Clothing
Clothing (t-shirts, hoods, polo shirts, etc.)  is one of those promotional products that have a way of gaining repeat exposure. Whether recipients are wearing your logo on their sleeves or walking around town in their new t-shirts with your company’s name emblazoned across it, your name will be seen more often and remembered more easily.

4. USB Drives
USB drives are the most popular promotional and inexpensive product used by businesses of all sizes and industries. They’re also one of the best ways to brand yourself at an event, conference or tradeshow. USB flash drives come in all colours and volumes, so you’ll be able to find something that fits your budget and your audience. One warning about using USB flash drives: make sure your logo is easily visible. Many people will use these promotional products to carry or transfer information.

5. Coffee Mugs
When you advertise on coffee mugs, your message will stay in front of clients long after they take their first sip. Advertising your company logo on hundreds or thousands of coffee mugs and giving them away to employees, clients, and vendors is a great way to boost visibility and improve brand loyalty. If you don’t want to go with a pre-made coffee mug that most people have lying around their office, consider having custom-made print advertising coffee mugs made for you instead.

6. Lanyards
Lanyards are great for holding ID badges at trade shows, conferences, conventions and many other events. From a branding perspective, lanyards can be imprinted with your logo or message to ensure that your brand is prominently displayed throughout these events. Customised lanyards are also a good option for in-office wear, such as around an office building or company picnic.

If you’re planning to attend any of these events, make sure to bring some branded swag — there’s nothing like leaving an impression on potential clients, and it’s one of those things people will carry around long after they attended whatever event they were at.

The Promotional Products Team