Search Results

brand awareness wood blocks

30 March, 2023

Why Promotional Items are So Effective (and How You Can Use Them)

Are you trying to promote your business but don’t have much money to spend on advertising? Promotional items can effectively reach new customers, gain brand awareness, and keep people coming back for more.

In this article, we’ll look at what promotional items are, how they work, why they are so effective, and the best items you can give away. We’ll also offer some advice on choosing promotional products to get you the most bang for your buck.

Why They Work
Promotional items are one of the most effective marketing tools available for a few reasons.

First, they’re personal. When you give someone a promotional item with your company’s name, they’re more likely to remember your company than if they just saw an ad.

Second, they’re useful. People will use the promotional items you give them, which means they’ll see your company name every time they use it.

And third, they create a positive association with your company. When people receive a promotional item that they like, they’ll associate that positive feeling with your company. For example, when people receive pens or sticky notes with their company's logo on them and find that they work well in their day-to-day life, they'll start associating their happiness at work with your business. One study even found that people who received promotional items from businesses were willing to spend four times as much money with those companies as those who didn't receive any.

If you're looking for an inexpensive way to build brand awareness and grow customer loyalty, try giving out some promotional items.

What Types Of Promotional Items Exist?
From printed pens and notepads to coffee mugs and keychains, there are endless possibilities for promotional items. And the best part? There’s something for every budget. Whether you’re looking for a low-cost way to promote your business or splurge on a luxurious item, there’s an option for you. The best thing about promotional items is that they can be used in many ways. For example, promotional wine glasses and aprons might be perfect for adding a personal touch to your marketing efforts if you run a restaurant.

No matter what industry you're in, chances are there's something available for you.

How Do I Use Them?
Promotional items are a great way to get your brand in front of new customers and keep your name top-of-mind with existing ones. And, when used correctly, they can be highly effective.

Here are a few tips on how to use promotional items to maximum effect:

  • Give them away at trade shows and events. This is a great way to get your brand in front of new people.
  • Use them as part of a marketing campaign. For example, you could include a promotional item with every purchase made during a specific period.
  • Send them to your best customers as a thank-you. This is a great way to show your appreciation and build loyalty.
  • Give them to employees as incentives or rewards. Employee recognition programs help ensure staff members feel appreciated and stay motivated.

The Promotional Products Team