Search Results

20 February, 2025

Branded Coasters: An Underestimated Marketing Tool

Hey there, fellow marketing aficionados! Today, I want to chat about a little gem in the promotional world that often flies under the radar – branded coasters. Yes, you heard right. Those humble little pads that protect your table from coffee rings and drink spills are actually marketing powerhouses in disguise. So, grab your favourite beverage, and let’s coast through the reasons why these underappreciated wonders deserve a spot in your marketing toolkit.

The Silent Brand Ambassadors
Imagine a world where your brand is part of daily life without being overpowering – that's the magic of branded coasters. These little marvels sit unassumingly beneath a drink, making them a constant, yet subtle, presence in someone's day. Unlike more aggressive marketing tactics, coasters don't demand attention; they earn it through their quiet presence. Every time a person reaches for their drink, they're engaged with your brand in a low-key yet effective way. This gentle reminder is a brilliant strategy for keeping your brand in the mind of your target audience without being intrusive. It's a bit like having a friend at the party who's got your back, giving you a nudge into the spotlight when the moment is right.

The Perfect Icebreaker
They are like social butterflies at a gathering. They give people something to talk about, breaking the ice effortlessly. This is especially useful in settings like corporate events, cafes, or even casual get-togethers. A well-designed one with a quirky saying, an interesting fact, or a visually appealing graphic can spark curiosity and initiate conversations. This interactive element transforms a simple one into a networking tool, encouraging people to discuss your brand or the message on the coaster. It's like planting a seed for brand engagement in the most organic way possible.

Durability Meets Utility
Who doesn't appreciate a good blend of durability and utility? Choose coasters made from materials like hard-wearing ceramics, durable PVC, or elegant wood, for designs to withstand the test of time and frequent use. This longevity means your brand remains in the user’s environment for an extended period, reinforcing brand recognition with every use. It’s a strategic way to ensure your brand remains part of everyday moments, from morning coffees to evening cocktails. Plus, the practicality of them makes them appreciated items – people are likely to keep and use them, rather than discard them like many other promotional items.

Design Playground
The real fun begins with their design possibilities. They are like mini canvases waiting to be filled with creative designs that reflect your brand's personality and message. You can play with an array of colours, patterns, and textures to create something truly eye-catching. They can be elegant, whimsical, modern, or vintage – the choice is yours. Seasonal designs for holidays or special events add a timely twist, making your brand part of the celebration. The advancement in printing technologies ensures no matter how intricate or vibrant your design is, it will be reproduced with stunning clarity and colour accuracy. This freedom to experiment with design means you can constantly reinvent your coasters to keep your marketing fresh and engaging.

Types Of Coasters
If you think there are only several styles to choose from, you would be sorely mistaken. Just check out the list below - and this is not comprehensive!

1. Paper Coasters
Paper coasters are the life of the party! Lightweight, disposable, and often the most cost-effective option, they're perfect for events or establishments where the coaster count can really rack up. They're like the confetti of the coaster world – colourful, fun, and a bit of a one-hit-wonder.

2. Aluminium Coasters
Shiny and sleek, aluminium coasters bring a modern vibe to your tabletop. They’re durable, resistant to rust, and give off a cool, industrial chic that’s perfect for contemporary spaces or high-tech companies looking to add a metallic twist to their branding.

3. Cardboard Coasters
Cardboard coasters are the sturdy cousins of paper coasters. A bit more durable and absorbent, they're great for a few uses and can handle the condensation from your glass like a champ. Plus, they're a canvas for vibrant prints and designs.

4. Ceramic Coasters
Ceramic coasters are like the elegant dinner plates of the coaster world. They’re heavy, hardy, and have a premium feel. Often glazed and beautiful, they can be a striking addition to any coffee table or boardroom.

5. Cork Coasters
Cork coasters are the eco-friendly darlings of the bunch. Lightweight, absorbent, and boasting a natural look, they bring a warm, rustic touch to your setting. Plus, they’re gentle on your surfaces, preventing scratches like a true friend.

6. Felt Coasters
Soft, colourful, and a little bit quirky, felt coasters are like the cosy sweaters for your cups. They protect surfaces, absorb drips, and add a pop of colour or texture to your décor.

7. Glass Coasters
Glass coasters are the sophisticated choice. Transparent or coloured, they add a touch of elegance and can be as simple or as ornate as you like. They’re like little windows for your drinks, offering both protection and style.

8. Inflatable Coasters
Yes, you read that right – inflatable coasters! These are perfect for poolside or beachfront businesses. They keep your drink afloat while you take a dip, making sure you stay refreshed in the coolest way possible.

9. Leather Coasters
Leather coasters are the James Bond of coasters – smooth, stylish, and with a touch of luxury. They age beautifully, developing a unique patina over time, and add a sophisticated edge to any setting.

10. Leatherette Coasters
Leatherette coasters offer the look and feel of leather without the price tag. They're durable, easy to clean, and bring a touch of class to your tables without breaking the bank.

11. Light Up Coasters
Light up the night with these fun coasters! Perfect for parties, bars, or events, light-up coasters add a splash of colour and a dash of fun, ensuring your brand shines bright even in the darkest settings.

12. Metal Coasters
Metal coasters, like their aluminium siblings, are all about modernity and durability. Whether it’s brushed steel or polished chrome, they make a statement of strength and style.

13. Novelty Coasters
Novelty coasters are where creativity knows no bounds. From quirky shapes to funky designs, they’re about personality and fun. They’re the conversation starters, the laugh inducers, and the smile creators.

14. Plastic Coasters
Plastic coasters are the versatile all-rounders. Available in a rainbow of colours and durable enough for daily use, they’re easy to clean and can fit into any setting or theme.

15. Rubber Base Coasters
Rubber base coasters are like the reliable friends who’ve got your back. Non-slip and protective, they cling to your tabletop, ensuring your drink stays put, no matter how lively the conversation gets.

16. Stone Coasters
Stone coasters are the natural beauties. Made from materials like marble, slate, or sandstone, they bring an earthy, solid presence to your space. They’re like mini sculptures, each with their unique patterns and textures.

17. Vinyl Coasters
Vinyl coasters are the cool, retro choice. Durable, easy to clean, and often coming in vibrant colours or patterns, they add a dash of nostalgia and a lot of personalities.

18. Wood Coasters
Wood coasters bring a piece of nature to your table. Whether it's polished, rustic, or engraved, wood coasters offer a warm, organic feel, and just like a fine wine, they only get better with age.

19. Bottle Opener Coasters
Bottle opener coasters are the multitaskers of the coaster world. They keep your surfaces safe and crack open your favourite beverages in one go. They’re like the Swiss army knives of coasters – practical, handy, and always ready for action.

So, there you have it – a coaster for every style, setting, and sip! Whether you’re a fan of the classics or ready to try something new, there’s a coaster out there waiting to hold your drink and showcase your brand.

10 Companies That Should Totally Coast into Promotional Coasters

1. Cafes and Coffee Shops: Let's start with the obvious – places where drinks are the stars of the show. Cork coasters are perfect here. They're absorbent (no more pesky coffee rings), give off a natural vibe, and they’re gentle on those rustic wooden tables.

2. Bars and Breweries: For these hoppy havens, bottle opener coasters are a no-brainer. They’re super practical and scream, "We know our drinks!" Plus, having your brand on a tool that’s part of the beer-opening ritual? Genius!

3. Tech Startups: Techies love sleek and modern, so aluminium or metal coasters would fit right in. They’re durable, have a professional look, and you can bet they’ll be a hit in any minimalist or industrial-chic office.

4. Real Estate Agencies: High-quality leather or leatherette coasters offer a touch of class and luxury, perfect for real estate professionals who want to leave a lasting impression on their clients. Imagine handing these out at open houses or as a thank-you gift after a sale.

5. Wedding Planners and Event Organisers: Ceramic or glass coasters make beautiful, personalised gifts. They can double up as wedding favours or elegant keepsakes from a special event, with the option to customise them with dates, names, or sweet messages.

6. Art Galleries and Museums: Here’s where novelty coasters can shine. They can feature replicas of art pieces or exhibitions, making them a piece of culture you can take home. Plus, they’re great for the gift shop!

7. Eco-Friendly Brands and NGOs: Cork or bamboo coasters align perfectly with a green ethos. They’re sustainable, look great, and send a strong message about your brand's commitment to the environment.

8. Corporate Offices: High-quality stone or wood coasters exude professionalism and sophistication. They’re perfect for boardrooms, as client gifts, or for branding your office space with a touch of class.

9. Fitness Gyms and Health Clubs: Rubber base coasters are perfect for these spots. They’re slip-resistant (because things can get sweaty), durable, and can handle a protein shake or a water bottle like a champ.

10. Music Venues and Theatres: Light-up coasters can add a bit of drama and fun, perfect for dimly lit environments where a bit of extra glow can create a magical atmosphere. Plus, they’re great conversation starters!

So, there you have it – a coaster for every kind of business under the sun. Whether you’re serving up lattes, selling houses, or curating masterpieces, there’s a perfect coaster out there waiting to uplift your brand. 

The Promotional Products Team