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12 September, 2024

Branded Hand Sanitisers: Clean Marketing Strategy

In today's world, where cleanliness is more than just godliness – it's essential – branded hand sanitisers have emerged as not just a health necessity but a marketing goldmine. They might be just a pint-sized product but it is making a giant splash in the branding world.

Why They are a Clever Move
1. Ubiquity is Key: Your Brand, Everywhere
Hand sanitisers have become as commonplace as smartphones – they're everywhere. By branding these little germ-fighters, your business becomes a part of people's daily lives. Think about it: every time someone reaches for a sanitiser, which is probably multiple times a day, they get a glimpse of your brand. It's like a subtle nudge, a gentle reminder of your presence. This constant visibility is a dream for marketers, akin to having a mini-advertisement in everyone's pocket or purse. Whether it's in an office, at a café, or in someone's car, it is there, quietly making its mark.

2. Health-Conscious Branding: Aligning with Today's Values
In a post-pandemic world, health and hygiene are top priorities. By branding them, you're not just promoting your business; you're promoting wellness. This association with health and safety sends a strong message: your brand cares. It's not just about selling a product or service; it's about being a responsible, socially-conscious entity. This kind of branding resonates deeply with consumers, who are increasingly looking for brands that align with their values and demonstrate a commitment to community well-being.

3. Affordable and Scalable: Marketing for Every Budget
One of the most attractive aspects of them is their cost-effectiveness. Compared to other marketing strategies like digital ads or billboards, they're a bargain. Plus, their scalability is fantastic. You can start small with a batch for a local event or scale up for a national campaign. They fit perfectly in various settings – from corporate giveaways to personal care kits in hospitality. This flexibility allows businesses of all sizes to leverage this strategy, ensuring that whether you're a small local shop or a large corporation, there's a feasible and effective way to get your name out there.

4. Customisable Canvas: Unleash Your Creativity
Now, this is where the fun begins! They are like little blank canvases waiting for your creative touch. The customisation options are endless. You can choose the bottle size and shape – from sleek, pocket-sized options to larger, desk-friendly versions. The label is where you can really shine. Vibrant colours, eye-catching logos, witty slogans, or elegant designs – whatever aligns with your brand's personality. You can even play around with the colour and fragrance of the sanitiser gel itself. This level of customisation ensures that yours stands out and makes a lasting impression. It's not just a sanitiser; it's a statement piece.

Top Strategies for Branded Hand Sanitiser Success
1. Quality Matters: Not Just Any Sanitiser Will Do
The key to a great branded hand sanitiser is, well, great sanitiser. This isn't the place to cut corners. A high-quality one should have the right alcohol content (60-70%) to effectively banish germs but also include ingredients that are kind to the skin. Think aloe vera or essential oils for a bit of pampering. Remember, every time someone uses it, they're interacting with your brand. You want them to feel protected and pampered, not like they've just dipped their hands in the Outback.

2. Design with Impact: Make It Pop
The design should be as eye-catching as a rainbow lorikeet. Use vibrant colours, bold logos, and clear, readable text. This isn't just about branding; it's about creating an item people are excited to use and show off. A well-designed bottle can transform it into a trendy accessory that people are proud to display on their desks or in their bags. It's the little details that count – a unique bottle shape, an attractive label, a stylish font. These elements make yours stand out in a sea of plain bottles.

3. Strategic Distribution: Get Them Into the Right Hands
Think about where they will have the most impact. Hand them out at events where they’ll be most appreciated and visible – trade shows, corporate events, local businesses, schools, or health fairs. The goal is to get them into the hands of people who will use them often and in public, increasing your brand visibility. It's like casting a wide net; the more you distribute, the more potential customers you can reel in.

4. Pair with a Message: More Than Just Clean Hands
It can be a powerful tool to convey a message. Pair it with health tips, a note about community well-being, or a positive, uplifting quote. This adds an extra layer of value to your giveaway, reinforcing your brand’s commitment to health and community. It turns a simple health product into a thoughtful, meaningful gift that resonates with your audience and reinforces your brand's message.

Exploring the World of Hand Sanitisers: From Bottles to Wipes
Hand sanitisers have become as essential as your keys or wallet when you're stepping out. But did you know there's a whole universe of types to choose from?

1. Small Bottles: The Pocket-Sized Protectors
These are the classic, go-anywhere type. Small enough to fit in your pocket, purse, or glove compartment, they're perfect for on-the-go hygiene. Typically holding around 30-60 ml, they're your trusty sidekick for daily errands.

2. Bottles with Carabiners: Clip-On Convenience
Need your sanitiser handy at all times? Bottles with carabiners are your answer. Clip them to your backpack, belt loop, or handbag. They're especially popular for outdoor activities like hiking or camping, where cleanliness is key but convenience is king.

3. Spray Sticks: Sleek and Stylish
Spray sticks are the James Bonds of the sanitiser world – sleek, slim, and sophisticated. They fit easily into a pocket or clutch and deliver a fine mist of sanitiser. Perfect for those who are on the move and in style.

4. Spray Bottles: Cover All Angles
Spray bottles offer a more widespread application. They're great for sanitising not just hands but also surfaces like phone screens or door handles. A few quick spritzes, and you're all set.

5. Wet Wipes: The Thorough Clean
Sanitiser wet wipes are for those moments when you need a bit more than a quick rub. They're great for a more thorough clean, be it hands, faces, or even picnic tables. Plus, they're a saviour for parents with little ones.

6. Card Dispensers: The Slim Fit
Card dispensers are the new kids on the block. Shaped like a credit card, these flat dispensers fit easily in your wallet or pocket. They're perfect for a quick dab and go, without any bulk.

7. Pen Spray: Write and Sanitise
Who thought you could write a note and sanitise your hands with the same tool? Pen sprays are dual-function – a pen on one end and a sanitiser spray on the other. Talk about multitasking!

8. Pump Bottles: The Sturdy Standbys
These are your standard, reliable pump bottles, ideal for homes, offices, or shops. They come in various sizes, from desk-friendly to large, communal ones. A quick press, and you're good to go.

9. Automatic Dispensers: The Touch-Free Tech
Welcome to the future of sanitisation. Automatic dispensers are sensor-activated, providing a touch-free, hygienic solution. They're a staple in public spaces, reducing the spread of germs and offering a bit of gadgety coolness.

10 Sectors Boosting Branding with Hand Sanitisers
In their various forms, they offer a unique promotional opportunity for a diverse range of companies and organisations. Here's a list of 10 different types that could really benefit from using hand sanitisers for promotion

Event Organisers: From music festivals to corporate expos, they can be a practical giveaway, enhancing the guests' experience and keeping the event germ-free.

Schools and Universities: Educational institutions can use them as part of their health and wellness initiatives, distributing them to students and staff to promote hygiene on campus.

Healthcare Facilities: Hospitals, clinics, and health centres can distribute sanitiser products with their branding to patients and visitors, reinforcing their commitment to health and hygiene.

Fitness Centers and Gyms: With hygiene being a top priority in fitness spaces, sanitisers are a great way for gyms to promote their brand while encouraging cleanliness among members.

Retail Stores: Retail businesses can offer them at points of sale or as part of customer loyalty programs, enhancing the shopping experience.

Corporate Offices: Companies can use them as a practical item in their welcome kits for new employees or as a part of their overall workplace wellness strategy.

Travel and Hospitality Industry: Airlines, hotels, and travel agencies can provide them to customers, adding a touch of care to their travel experience.

Restaurants and Cafes: These businesses can place them on tables or counters, offering guests a clean dining experience while subtly promoting their brand.

Non-Profit Organisations: For NGOs and charities, distributing them during events or campaigns can be an effective way to spread awareness about their cause and promote health.

Public Transport Providers: Buses, trains, and metro services can offer them to passengers, enhancing public health safety and showcasing their commitment to passenger care.

In each of these scenarios, hand sanitisers serve as both a useful item and a subtle marketing tool, keeping the brand in sight and mind while promoting health and cleanliness.

Conclusion
They are more than just a hygiene product; they're a smart, effective, and timely marketing tool. They keep your brand in the public eye while providing a genuinely useful product. In a world where cleanliness is paramount, these little bottles of germ-fighting gel are your secret weapon in marketing. Clean hands, clear message – it's a win-win! 

The Promotional Products Team